Bring the smash
to your city
Dubai's original rage room, open since 2018. Now opening a limited number of territories across the UAE and the GCC.
Apply to franchiseNot a room. A release.
People don't come to break plates. They come to put something down. The Smash Room was built by a psychologist on that idea, and it is why guests come back, bring friends and book birthdays.
Since 2018
Dubai's first rage room, with years of guests, groups and private events behind the model.
Brands book us
Teams from Google, LinkedIn, Amazon, Atlantis The Palm and Careem have smashed with us.
More than one way to earn
Private rooms, kids birthdays, corporate team building and a mobile smash truck.
Built on psychology
Stress release is the design brief, not an afterthought. That shapes every room, script and session.
The playbook, not just the name
Site selection
Help finding and approving the right space.
Room build
Layouts, safety specs and fit-out standards.
Training
Your team trained on safety, sessions and the guest experience.
Launch marketing
Brand assets and an opening campaign plan.
Rescued items
How we source and handle smashables saved from landfill.
Ongoing support
Operations playbook and a direct line to our team.
Built for operators, not spectators
We say no more than we say yes. The right partner has:
- Hands-on experience running a hospitality, leisure or entertainment business
- The capital to build and launch a venue properly
- A city you know well and a team on the ground
- Respect for safety and for what people carry in with them
Limited territories. One partner each.
- Every emirate outside Dubai
- Dubai stays company-operated
- Saudi Arabia
- Qatar
- Kuwait
- Bahrain
- Oman
Territories go to one partner each. When one is taken, it's taken.
Four steps to your own room
Apply
Fill in the short form below.
Intro call
We talk about you, your city and your plans.
Deep dive
Sign an NDA, get the full terms and investment figures, visit our Al Quoz room.
Agreement and build
Sign, secure your site, train your team, open your doors.
Questions people ask
How much does it cost?
It depends on the city and the site. We share full investment figures and terms after the intro call.
Do I need rage room experience?
No. You need operating experience and the right team. We teach the rest.
Can I open in Dubai?
No. Dubai is run by The Smash Room directly.
Do you franchise outside the GCC?
Not right now. Apply anyway and we will keep your details on file.
How long until I open?
It depends on your site and permits. We map out a timeline with you in the deep dive.
Ready to break ground?
Tell us about you. If your territory is open and you're a fit, we'll be in touch to set up a call.
This page is for information only and is not an offer to sell a franchise. Any franchise is offered only through a signed franchise agreement, subject to the laws of the country where the franchise will operate.